Does a higher-end phone make you happier?
Into a barrage of damaging headlines comes a rare bright spot for Samsung, whose fire-prone Galaxy Note 7 has been nothing short of disastrous. A J.D. Power study published Thursday found that Samsung phones rank highest in overall satisfaction among AT&T and Sprint customers. T-Mobile and Verizon customers liked Apple iPhones best.
Drawing on that study and a companion study, both fielded in the months leading up to August of this year, J.D. Power also concluded that:
- Customers of AT&T, Sprint, T-Mobile and Verizon (full-service carriers) report more satisfaction than customers on Boost Mobile, Cricket, MetroPCS and Virgin Mobile (no-contract carriers).
- Full-service customers pay an average of $361 for their phones compared __with prepaid customers' $137 average.
- Customers who pay more for their phones report higher satisfaction.
- This is likely because high-cost phones perform better.
Forgive me for not being to stifle a on the last point. It'll be interesting to see if phone owners still feel the same way about Samsung in J.D. Power's future reports, or if this year's troubled Galaxy Note 7 release and subsequent recall drops the phone below Apple, LG and maybe Google's new Pixels.
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