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It was just four short years ago that T-Mobile set up shop at CES 2013, and unveiled an all-encompassing strategy that would end up changing the wireless industry in the United States forever.
That is not an understatement. In 2013, T-Mobile was a distant fourth place carrier behind Sprint, AT&T, and Verizon. The company was losing customers, its network disposition was in a precarious state __with no LTE in sight, customer service was “meh,” and T-Mobile was the only major carrier not selling the iPhone at the time.
Then, something happened, T-Mobile introduced “Uncarrier.” Uncarrier would become a mantra, __with swift, effective changes to how T-Mobile would offer services to its customers and attract new customers from its competition at a ridiculous rate. Free international roaming, no more contracts, HD voice, and an aggressive LTE network rollout would be just the beginning of what became a national phenomenon. For good measure, T-Mobile would also be announced as the official carrier of Major League Baseball.
Since “Uncarrier v1.0,” we have witnessed no fewer than 10 additional iterations of T-Mobile bringing forth significant features or benefits to being a T-Mobile customer. From offering T-Mobile USA company shares to customers, to unlimited no-cost data for video streaming with BingeOn, all while surpassing Sprint to become the nation’s third largest carrier, T-Mobile has signaled its intent to take Uncarrier to the next level.
T-Mobile has returned to CES in Las Vegas to introduce UncarrierNEXT, where the company’s CEO, John Legere, will no doubt share in his flamboyant fashion what Team Magenta has up its sleeve. Four years ago, no one saw Uncarrier coming, and the fact T-Mobile is kicking the new year off with UncarrierNEXT at ground-zero is not insignificant. We do not have any inside information about what may be unveiled, but Mr. Legere has not made it a secret he wanted to zero-in on AT&T, so we will have to see if that is baked into the new doctrine of UncarrierNEXT.
All will be revealed as we will be on-site with T-Mobile for the announcement and we will be liveblogging it here. Keep a browser window open just for us! T-Mobile’s UncarrierNEXT is scheduled to begin at 11:00AM PT | 1:00PM CT | 2:00PM ET | 7:00PM GMT!
Live event tracker
| 14:27 | Keep checking our continued coverage of #CES2017 |
| 14:27 | That's a wrap folks! T-Mobile brought its A-game to disrupt the wireless industry again. #UncarrierNEXT #CES2017 |
| 14:24 | Last question about @realDonaldTrump and @JohnLegere. "We're past it, I'm excited about what's ahead."… twitter.com/i/web/status/8… |
| 14:21 | @JohnLegere defers a question about the possibility of a merger with SoftBank / Sprint. #UncarrierNEXT #CES2017 |
| 14:20 | We're about to be finishing up the Q&A period. #UncarrierNEXT #CES2017 |
| 14:18 | These announcements will grow legs and change things. #UncarrierNEXT #CES2017  |
| 14:17 | Hard not to be excited about the possibility of a reduction of regulations. Re: question about FCC changes. #UncarrierNEXT #CES2017 |
| 14:14 | Excited about the 600mhz auction. #UncarrierNEXT #CES2017 |
| 14:13 | Autopay is part of T-Mobile ONE. However resistance is due to mistrust of old complex bills. #UncarrierNEXT #CES2017 |
| 14:10 | #UncarrierNEXT #UncarrierNEXT answering questions about IoT.  |
| 14:08 | Now for Q&A. #UncarrierNEXT #CES2017 |
| 14:08 | In summary. #UncarrierNEXT #CES2017  |
| 14:06 | @JohnLegere predicts three of the four big Wireless CEOs will shift #UncarrierNEXT #CES2017 |
| 14:05 | @JohnLegere 's slow cook Sunday will have a bigger audience than many cable networks. #UncarrierNEXT #CES2017  |
| 14:04 | @JohnLegere predicts T-Mobile will be first to market with 1GBPS service. #UncarrierNEXT #CES2017  |
| 14:03 | Dish will be acquired...#UncarrierNEXT #CES2017  |
| 14:03 | #UncarrierNEXT #CES2017  |
| 14:02 | @JohnLegere thinks Google might join outside Project Fi. #UncarrierNEXT #CES2017  |
| 14:01 | @JohnLegere says the cable MVNOs won't last a year. #UncarrierNEXT #CES2017 |
| 14:00 | Cable providers are joining the wireless market as MVNOs. T-Mobile will not provide that service. #UncarrierNEXT  |
| 13:59 | Now for a few predictions from @JohnLegere . #UncarrierNEXT #CES2017  |
| 13:58 | Submit your #FeeFace and you could win prizes from T-Mobile. #UncarrierNEXT #CES2017  |
| 13:56 | #UncarrierNEXT #CES2017  |
| 13:56 | Tomorrow, this promo goes into effect, $150 per line up to 4 lines. No trade in req'd. #UncarrierNEXT  |
| 13:54 | Existing customers can keep their old plan if they want. #UncarrierNEXT #CES2017 |
| 13:53 | Goes into effect on January 22nd. #UncarrierNEXT #CES2017  |
| 13:52 | T-Mobile will pay you back for your unused data. "Kickback" if you use under 2gb per month.  |
| 13:51 | If you don't use it, you shouldn't pay. #UncarrierNEXT #CES2017  |
| 13:51 | #UncarrierNEXT #CES2017  |
| 13:49 | Now the third rule. Customers should control what they pay. #UncarrierNEXT #CES2017  |
| 13:49 | $40 per line for a family of four. The tiers don't change, $70 for first line etc.  |
| 13:47 | Now, COO Mike Sievert. "We've been waiting a long time for this, rolling fees into the plan pricing." #UncarrierNEXT  |
| 13:46 | Rates aren't increasing. #UncarrierNEXT #CES2017 |
| 13:45 | T-Mobile is now all in. Taxes and fees included. #UncarrierNEXT #CES2017  |
| 13:44 | Simplified billing is coming. #UncarrierNEXT #CES2017 |
| 13:41 | Third F-bomb dropped. @JohnLegere is not out of f**ks to give. -#UncarrierNEXT #CES2017  |
| 13:39 | This portends something big...fees included coming!  |
| 13:38 | On Jan 22nd all T-Mobile will sell is their One plan. #UncarrierNEXT  |
| 13:37 | New rule 1.  |
| 13:37 | Customers still buy rate plans. Who the hell wants a rate plan? #UncarrierNEXT #CES2017 |
| 13:36 | New rules for the internet. #UncarrierNEXT #CES2017  |
| 13:35 | Mobile Internet usage has doubled since 2013. #UncarrierNEXT #CES2017  |
| 13:34 | This is not Uncarrier 13, or 14...this is NEXT. #UncarrierNEXT #CES2017 |
| 13:33 | Full report coming in February. But those are impressive numbers. #UncarrierNEXT #CES2017  |
| 13:32 | MetroPCS is making a killing too. #UncarrierNEXT #CES2017  |
| 13:31 | Positive porting of numbers from the competition for the past 15 quarters. #UncarrierNEXT #CES2017 |
| 13:30 | #UncarrierNEXT #CES2017  |
| 13:29 | Impressive adds, more than 15 quarters in a row over 1m customer adds.  |
| 13:28 | #UncarrierNEXT #CES2017  |
| 13:25 | From number 4 to number 1 in customer satisfaction. #UncarrierNEXT #CES2017  |
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